Detassis: “Greetings Lucherini 90 years, you invented the press agent”

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08 August 2022 | 19. 49

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Happy birthday from the Italian Cinema Academy

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Piera Detassis with Enrico Lucherini – (Photogram)

“The Academy wishes a wonderful birthday to #EnricoLucherini, for his first 90 years”. This is what Piera Detassis , president of Academy of Italian Cinema David di Donatello Awards , in a post on Instagram, recalling that “ Enrico Lucherini , who performs today 90 years, he is the king of the Press Agents, a profession that he invented alongside him in Italy of the greatest and most pop directors. He launched cinema, especially Italian, always with a hint of suspense, great kindness and infinite cruelty if needed. He is also the king of Hyperbole (as one of his highly read column was called ), of the lie pulled up to the last minute to save or celebrate a film or a protagonist “.

Detassi continues:” It has been wonderful, in many years, to see him at work, to learn from him what cinema was in its bright and dark sides, to laugh at it perhaps together, but always in the glory of a pop art. polar. Enrico is a legend who has taught everyone, journalists and non-journalists, how to construct news, how to immerse yourself in the real world, in the pulsating flesh of cinema, of all kinds, with enthusiasm, without barriers. Other than the king of Gossip, Enrico is the aristocracy of our cinema. Thank you and best wishes! “.

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