Real-Time Bidding Market SWOT Analysis by key players : Google, WPP, Adobe
According to HTF Market Intelligence, the Global Real-Time Bidding market to witness a CAGR of 22.5% during forecast period of 2023-2028. The market is segmented by Global Real-Time Bidding Market Breakdown by Application (E-commerce Ads, Travel Ads, Game Ads, Others) by Type (Open Auction, Invited Auction) and by Geography (North America, South America, Europe, Asia Pacific, MEA). The Real-Time Bidding market size is estimated to increase by USD 31 Billion at a CAGR of 22.5% from 2023 to 2028. The report includes historic market data from 2017 to 2022E. Currently, market value is pegged at USD 12.8 Billion.
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Real-Time Bidding (RTB) is a technology used in digital advertising that allows advertisers to bid in real-time for ad inventory on websites, mobile apps, and other digital media properties. RTB is a programmatic advertising method that automates the buying and selling of digital advertising inventory in real-time.
Real-Time Bidding market – Key Segment Analysis
The market share growth by the segment will be significant during the forecast period. The segment is driven by the Growing Internet Penetration and Increase in the Number of Smartphone Users.
Real-Time Bidding market – Competition Analysis
The global Real-Time Bidding market is seeing several joint ventures to intensify the capability of manufacturers and/or companies to establish geographic footprints to new territory. The vendors are accelerating M&A strategies to expand their geographical reach, which is shaping the market toward new growth cycle. The list of players that are profiled in the study are Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States), Rubicon Project (United States).
Real-Time Bidding market – Geographical Outlook
will provide maximum growth opportunities in Real-Time Bidding market. According to our research, the region will account for % of the global market growth during the forecast period. The market in is driven by Rising Use of AI and ML in RTB.
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What key data is demonstrated in this Real-Time Bidding market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the Real-Time Bidding market between 2023 and 2028
- Precise estimation of the size of the Real-Time Bidding market and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behaviour
- Value in dollar term and growth of the market industry across APAC, Europe, North America, South America, and Middle Eastand Africa; further broken down by major country within region.
- Thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of Real-Time Bidding market players
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Some Extracts from Table of Content
Some Extracts from Table of Content
– Overview of Real-Time Bidding Market
– Market dynamics
Growth Drivers, Market Trends, Opportunities and Challenges
– Five Forces Analysis
Bargaining power of buyers, bargaining power of suppliers, Threat of new entrants, Threat of substitutes, Threat of rivalry
– Real-Time Bidding Size (USD & Sales Volume) Comparison by Type (2017-2028)
– Real-Time Bidding Size (USD & Consumption) and Market Share Comparison by Application (2017-2028)
– Real-Time Bidding Size (Value & Volume) Comparison by Region (2017-2028)
– Market Capacity, Production, Export-Import by Region (2017-2022E)
– Real-Time Bidding Market Sales, Revenue and Growth Rate (2017-2028)
– Competitive Situation and Trends
– Market Positioning and Share Analysis (2020-2022E)
– Suppliers High-Performance Operational Base Distribution
– Analyse competitors, Profiles, Sales Area, Product Category
– Real-Time Bidding Cost Analysis
– Marketing Strategy Analysis
– Research Conclusions
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